How Ollie Works

Add your website, set your schedule, and get daily AI-powered competitive intelligence reports — automatically.

⚡ Set Up in Under 2 Minutes

Ollie is a website monitoring tool that automatically screenshots your site and your competitors' sites every day, runs them through AI analysis, and delivers a clear competitive intelligence report — scored, ranked, and packed with actionable insights.

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Add Your URL

Your site + competitors

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Set Schedule

Pick time & timezone

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Auto Screenshot

Every site, every day

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AI Report

Scored & ranked

Add Your Website

Enter your website URL and tell Ollie who your competitors are. You can monitor up to 5 competitors per monitor.

Set Your Schedule

Choose what time of day you want your report to run and which timezone you're in. Ollie runs automatically — every day, at the time you pick.

Get Your Report

Ollie screenshots every site, analyses them side-by-side using AI, and delivers a competitive intelligence report with scores, strengths, weaknesses, and practical recommendations.

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Fully Automated

Set it once, get reports every day without lifting a finger

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Up to 5 Competitors

Monitor your top rivals all in one report

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Pay Per Report

5 credits per report — no subscriptions

Sample Report

What's Inside Every Report

Each Ollie report gives you a complete competitive intelligence breakdown. Here's what a typical report looks like.

1. Executive Summary

Competitive Landscape Overview

Your site maintains a strong overall position with clear messaging and effective CTAs, though Competitor A has recently improved their trust signals with new testimonials. Competitor B continues to lag behind on design quality. Your primary opportunity is to strengthen social proof to match Competitor A's recent improvements.

2. Competitive Scores

Sites Ranked by Overall Score

8.5

Your Site YOUR SITE

Strengths: Clear value proposition, strong CTAs, modern design
Weaknesses: Limited social proof, no case studies visible

8.2

Competitor A High Threat

Strengths: Extensive testimonials, trust badges, detailed pricing
What they do better: Social proof and credibility signals

6.4

Competitor B Low Threat

Strengths: Competitive pricing, clear feature list
Weaknesses: Outdated design, weak CTAs, cluttered layout

7.1

Competitor C Medium Threat

Strengths: Clean design, good mobile experience
What they do better: Mobile responsiveness and page speed

🎯 3. Actionable Insights

High Impact Quick Win Add customer testimonials to your homepage. Competitor A's strongest advantage is social proof. Adding 3-5 testimonials above the fold would close this gap.
High Impact Long Term Create case studies section. You have no visible case studies. This is a significant trust gap for B2B buyers evaluating your product.
Medium Impact Quick Win Add trust badges (security, payment, integrations). Competitor A displays 6 trust badges. You currently show none.
Medium Impact Long Term Improve mobile page speed. Competitor C scores notably higher on mobile experience. Consider optimising images and reducing initial load weight.

👤 4. Customer Perspective

"If I were comparing these three options, I'd be most drawn to Your Site for its clean design and clear explanation of what the product does. But I'd hesitate because I can't see who else uses it — no logos, no testimonials, no case studies. Competitor A immediately feels more trustworthy because of the social proof. I'd probably sign up for Competitor A's trial first, even though Your Site's product looks stronger, simply because I feel more confident they're established."

Every report also includes full homepage screenshots of your site and all competitors, so you can track visual changes over time and see how sites evolve day by day.

Use Cases

How Teams Use Ollie

Whether you're a solo founder or a marketing team, Ollie gives you competitive intelligence that used to require hours of manual research.

Small Business Owner

Track Local Competitors Without the Legwork

Set up Ollie with your local competitors' websites. Every morning, check your report to see if anyone's launched a new offer, redesigned their site, or changed their messaging. React before your customers notice.

Marketing Manager

Daily Intelligence Before Your Morning Coffee

Schedule reports to arrive at 7am. Use the insights to inform campaign strategy, landing page optimisation, and brand positioning. Share the executive summary with leadership to keep everyone aligned on competitive positioning.

Freelancer / Agency

Add Value to Client Deliverables

Monitor each client's website against their competitors. Include Ollie reports in your monthly deliverables — scored competitive analysis, actionable recommendations, and screenshot history that shows progress over time. Add value without adding hours.

E-commerce Brand

Catch Competitor Moves in Real Time

Track competitor homepages for pricing changes, new product launches, promotional banners, and seasonal campaigns. When a competitor drops their prices or launches a flash sale, you'll know about it the same day — not a week later.

Common Questions

"I already check my competitors manually"

How often? Ollie does it every day, consistently, and catches things you'd miss. Plus it analyses what matters — not just what's changed, but what it means for your business.

"AI analysis can't replace human judgement"

It's not replacing your judgement — it's augmenting it. Ollie surfaces the data and insights. You make the decisions. Think of it as having a marketing analyst who works every day without a day off.

"5 credits per report seems expensive"

That's £0.50 to £0.35 per report depending on your pack. Compare that to the hourly rate of manually researching competitors or hiring someone to do it. Ollie pays for itself with a single insight.

"I only have one or two competitors"

Perfect — Ollie works with as few as one competitor. Even tracking a single rival daily gives you intelligence most businesses don't have.

Stop Guessing, Start Knowing

Start Monitoring Free

10 free credits • No card required • No subscription